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The Role of Sustainable Tourism Policy, Destination Management, and Tourist Perceptions towards Sustainable Tourism in Vietnam
- Lam Minh Trung Faculty of Business Administration, Van Lang University, 69/68 Dang Thuy Tram Street, Ward 13, Binh Thanh District, Ho Chi Minh City, Vietnam; Binary Graduate School, Binary University, Kuala Lumpur, Malaysia.
- Sudesh Prabhakaran Department of Business Development, Universiti Putra Malaysia School of Business and Economics, 43400 UPM Serdang Selangor Darul Ehsan. Malaysia.
Keywords:
Sustainable Tourism, Tourism Policy, Destination Management, Perceived Benefits of Tourism, Perceived Costs of Tourism, Sustainable Tourism Development, Country of Origin, Vietnam..
Abstract
This study intends to analyse the relationship between sustainable tourism policy, destination management, tourist perception, and sustainable tourism in Vietnam. The study examines the independent variables of sustainable tourism policy and destination, as well as the perceived benefits and costs of tourism. The study focuses on sustainable tourism development as the dependent variable. Furthermore, the study analysed the influence of the tourist's country of origin. The study employed a quantitative research design and collected data using a survey research strategy. The data was analysed using Smart-PLS. The study indicates that PBT, PCT, and STPDM have a notable influence on SSTD. Furthermore, the moderation of the COO plays a crucial role in the relationship between STPDM and SSTD. The study provides several theoretical and practical implications.
