Preserving and Promoting Ethnic Cultural Values Associated with Sustainable Tourism Development: A Case Study of an Ethnic Minority in North Vietnam

Abstract

Vietnam is a multi-ethnic country with 54 ethnic groups, each ethnic group has an extremely unique cultural identity, distributed in all 3 regions: North, Central, and South. One of the concerns of the Vietnamese government towards ethnic minorities is how to preserve and promote the cultural identity of ethnic minorities in the context of international integration and economic development fast now. This article seeks to assess the current state of preserving and promoting ethnic cultural identities in Vietnam by conducting research on ethnic minorities in the northern region. It aims to provide recommendations for enhancing the effectiveness of conservation efforts in preserving and promoting ethnic cultural identity.