Factors Influencing the Success of the Revenue Department’s Innovation Organization in Digital Economy Era, Evidence in Thailand

Abstract

This research aims to explore the determinants of organizational innovation within the Revenue Department during the digital economy era. Specifically, it investigates: 1) the pivotal factors contributing to organizational innovation, including innovation competency, technology acceptance, innovative leadership, and organizational innovation culture; 2) the underlying causal factors influencing organizational innovation success; and 3) the formulation of strategic guidelines to foster organizational innovation within the Revenue Department. Employing a mixed-method approach, the study involved a sample group of 423 Revenue Department personnel selected through stratified random sampling. Data collection utilized a 5-level Likert scale questionnaire, while data analysis employed structural equation modelling (Likert, 1967). Additionally, qualitative research methods, such as in-depth interviews with 16 key informants and subsequent content analysis, were employed. The research findings indicate that the Revenue Department demonstrates a high level of success in fostering organizational innovation, with innovation competency, technology acceptance, innovative leadership, and organizational innovation culture all exhibiting robust performance. Furthermore, the analysis reveals that innovation capabilities exert the most substantial overall influence on organizational innovation success, followed by organizational innovation culture, technology acceptance, and innovative leadership, respectively. Guiding principles for enhancing organizational innovation success within the Revenue Department encompass organizational restructuring, employee development and empowerment, establishment of clear vision and goals, and facilitation of effective communication. These research outcomes offer a comprehensive framework and actionable insights for Revenue Department executives to optimize organizational innovation endeavours within the digital economy landscape, ultimately striving for heightened operational efficacy.