Community Engagement for Sustainable Community-Based Tourism Development in Thailand

Abstract

This study aims to conduct a sustainability analysis to assess community engagement in tourism development in the Active Beach Cluster area, specifically Bann Peuk in Chonburi Province, Thailand. The findings indicate that successful Community-Based Tourism (CBT) management can be achieved through four dimensions of sustainable indicators: economic, social, environmental, and managerial. The economic and social dimensions contribute to the quality of life in the study area, with the social dimension fostering economic diversity and unique activities specific to Baan Peuk. Additionally, the environmental dimension serves as a critical resource for promoting CBT tourism in this case study. Effective governance, which ensures good connectivity and sustainability across all dimensions, is essential. Thus, the study area exemplifies sustainable management and promotion, which can be applied to CBT initiatives nationwide.