Abstract

This study emphasizes the Public-Private Partnership in the development of sustainable tourism. The data was collected from a total of 400 Thai and international visitors. The distribution of questionnaires allowed for data collection to be analyzed using frequency, percentage, mean, and standard deviation. The Pearson correlation coefficient was determined, and data were gathered through in-depth interviews with 12 individuals from the public and private tourism sectors. A descriptive conclusion was derived from an analysis of the data's content. The research revealed that the Public-Private Partnership in the overall and specific aspects of sustainable tourism development was at a high level of implementation. A high level of development has been achieved in all aspects of sustainable tourism, including tourism marketing promotion, physical structure planning, service development of tourist attractions, management process, and participation in tourism. This includes the Public and Private Partnership having a strong positive correlation with sustainable tourism development, resulting in a cooperation model between the public and private sectors conducive to sustainable tourism development. The "PALMG Model" consists of a Plan, Activity, Link, Master Plan, and Guidelines.