The Antecedent Model of Strategic Crisis Management in Restaurant Business in Thailand during 2019 Pandemic

  • Chonticha Suphanalai Business Management Program, Faculty of Management Sciences, Chandrakasem Rajabhat University


Entrepreneurial Persistence, Strategic Crisis Management, Behavior of entrepreneurs, Sustainable entrepreneurship, Restaurant business.


This mixed-method study aims to analyze, verify and, develop the model of the causal factor that indicates the capability of strategic management during the coronaviruses-2019 pandemic by using in-depth interview and questionnaire from 610 restaurant entrepreneurs and executives and analyzed by SEM. The finding found that strategic crisis management model consisted of 1) Entrepreneurial Persistence factors of individual characteristics and human capital 2) Job Performance factors of management and behavioral performances, 3) Talent Management factors of talent definition, talent selection and talent development; and 4) Strategic Crisis Management model featured escaping, solving and, proactive strategies.

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