The Impact of Intensive Exposure to Digital Platforms on The Social Values of a University Student

  • Hunida Gindil Abu Backer Dr., Assistant Professor, Department of Mass Communication, College of art and science, Abu Dhabi University

Keywords:

Digital Platforms; University Student; Intensified Exposure; Social Values..

Abstract

This study sought to examine the influence of digital platforms on the social values of Arab university students, investigating the factors that contribute to their involvement with these platforms. The study utilised a quantitative descriptive methodology, surveying a sample of 250 students from the Department of Public Information at Abu Dhabi University's Faculty of Literature and Science. The investigation uncovered a moderate embrace of behaviours, like tattooing, influenced by digital influencers and often seen as unconventional within the students' social circle. It is interesting to note that students often prioritise their interactions on digital platforms over fulfilling their social responsibilities. This behaviour may be influenced by their deep involvement with digital platforms. This behaviour indicates a lack of concern for important societal issues. Based on these observations, the study suggests that educational institutions should prioritise addressing the pressing issue of insufficient social housing for the youth population. It suggests the implementation of university and community programmes to encourage students to actively engage in social activities and make positive contributions to society. In order to effectively engage the younger generation, the study suggests providing them with access to information resources that align with their local and national interests, while also incorporating global perspectives. It highlights the importance of strengthening awareness and communication within educational institutions to address and solve current social challenges. These insights are essential for educators and policymakers who are committed to fostering a responsible culture of digital platform use and promoting social values among young people. The study suggests that educational institutions should prioritise addressing the shortage of social housing for young people and implement programmes to enhance student social engagement. It also prioritises offering information resources that cater to local, national, and global interests to effectively engage young people.

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