Historical Evolution and Contemporary Practice of Rural Brands Design: Integrating Traditional Culture and Modern Innovation

  • Tao Tian PhD, Department of Design Arts, Faculty of Decorative Arts, Silpakorn University, Bangkok, 10200, Thailand
  • Jirawat Vongphantuset Assistant Professor, PhD, Department of Product Design, Faculty of Decorative Arts, Silpakorn University, Bangkok, 10200, Thailand


Rural Brand Design; Historical Evolution; Traditional Culture; Modern Innovation..


Rural brand design is a field that combines rich historical heritage with contemporary innovation. This paper delves into the historical evolution and contemporary practice of rural brand design, with a primary focus on the integration of traditional culture and modern innovation. The historical analysis of rural brand design illustrates its evolution over various historical periods, highlighting the unique features of rural products and the preservation of traditional craftsmanship. Nevertheless, the advent of modernization has presented rural brand design with fresh obstacles, including the demands of market competition and the preservation of cultural heritage. In contemporary times, rural brand design aims to seamlessly blend traditional culture with modern innovation. This entails integrating conventional elements into product design while prioritizing the needs of the contemporary market to cater to a broader audience. Additionally, contemporary tools like social media and digital marketing offer fresh avenues to promote rural brands.

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