Examining the Relationship Among Corporate Social Responsibility, Organisational Performance and Job Satisfaction: Applied Study on Tour Operators
- Tamer Hamdy Ayad Department of Management, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia
- Nadir Aliane Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, 41522 Ismailia, Egypt.
Corporate Social Responsibility, Job Satisfaction, Organisational Performance, Tour Operators. ,
This study investigates the connections between tour operators' organizational effectiveness, employment satisfaction, and corporate social responsibility. A questionnaire was prepared for this purpose and given to 418 tour operator personnel. The correlation coefficient, simple regression analysis, and multiple regression analysis approaches were used to analyze the original data. According to the findings, there is a significant positive association between the three variables, and job satisfaction is a perfect mediator between the social responsibility of Egyptian tour operators and organizational performance. This study can assist tour operators in setting up a productive environment that will boost employee satisfaction while improving organizational performance.